Tell us a bit about your professional journey. How did you first get into photography?
I got into photography when my dad got his new camera and I tried it out. I directly fell in love with it and from then I got passionate about it. I was 15 years old which is 15 years ago now. I worked in the advertising world as an Art Director for around 7 years but needed a job where I can fulfil myself, my dreams and go with my passion.
How did you come up with this style and how have you refined this talent over the years?
It took me around 2 years to evolve the style I have now. To evolve a unique style takes time, you gotta learn from your mistakes and get better day by day in your craft. This is exactly what I did, I experimented around a lot with different techniques, tools and programs.
Who are the photographers you look up to? From your pictures, we can imagine that your references could be found in advertising rather than in traditional photography. Is that true?
There are many photographers out there who are doing a fantastic job and which inspire me in some way. Instagram for example is a great platform to find inspiration. For me and my work it’s always important to show the world in a different and wonderful way. I want that the people can get lost in my artworks. I worked in advertising for 7 years but to be honest I couldn’t fulfil myself at all so that’s why I created my art after work. I always try to think outside the box and be as creative as possible.
Your pictures often feature recurring themes and elements which seem to have a symbolic value. Is there a reason for that?
I guess it’s just my style. For me creating art should be fun as well, not only work. I try to be very diverse with my concepts but sometimes there are elements which I like to use more often because I just love to see them in my artworks and they add a specific emotion to it which I like.
How important is the actual shot in your pictures? How much of it is as you snapped it and how much of it is post produced?
The actual shot is very important of course. Without these base photos I wouldn’t be able to create. For my concepts, I always need the correct photos to work with and there must be a bunch of key features the photos need like the correct lightning situations, perspectives, motions etc. In post-production happens all the magic, it’s like finishing a puzzle which doesn’t even exist yet. It’s always great to see everything “coming alive” and that a concept I had in mind worked out well.
We tent to consider Instagram as a channel that values realistic spontaneous content over imaginary compositions. Was it hard for you to get a solid follower base, being your style somewhat far from how the average user makes use of the platform?
Standing out is always positive in my opinion. I never had any difficulties posting different work on Instagram. On the contrary I feel like it got even more attention. It’s still important to me to stand out from the others on Instagram and I know I do. As for almost everyone except you are a superstar or youtuber 😉 it’s quite tough to grow on Instagram. I remember how I set my first goal of 1000 followers. When I reached that mark, I flipped out. Reaching over 1 million people now all over the world is a great pleasure and I truly appreciate to have this chance.
In your pictures, you sometime play with visual clichés of the “Instagram Era” that everyone’s internalised. Is it a creative reinterpretation, mere satire or a strategy to reach more people?
Honestly, I think these clichés are clichés for a reason and I’m a creator of clichés as well. I want to reach a huge audience with my work so I also must study what the people like to see. Of course, I don’t do it every time but I use it for some of my work and always add something even more special to it. So therefor it’s a bit of research, strategy, my creative reinterpretation and personal liking. Being unique is most important to me.