It’s remarkable that 20 billion photos have been shared on Instagram. The app has evolved from photo sharing amongst friends to a worldwide platform for photography. Joining such a giant community will certainly bring up questions of where to start. Even if you’ve been on Instagram for a while it is easy to be a bit lost as to how best approach your Instagram account and what to post. Here’s 5 tips to developing a format to grow your own Instagram.
1. Know your followers
Pay attention to what your fans and friends are responding to in terms of likes and comments. Maybe they really like sunset photos or they are more active in the mornings. Be mindful of these things and help use this information to generate more successful and engaging posts.
2. Post on a schedule
I’ve found it helpful to stick to a personal schedule of when to post. For myself that means before and after work when people might be checking their phones just as they head into the office or right as they leave. Even though I post twice a day others might be different and only post twice a week. I encourage people to post regularly so that you have constant new content for your fans to come across. Post as often as you feel comfortable but most importantly keep posting!
3. Partner up
Instagram is all about community. I’ve shared my images with different companies to use on their pages and I’ve also shared other users photos on my feed. Send images to companies that share your same interests or reach out to like minded individuals to collaborate on a project or post. It’s fun to be able to reach out to people in different communities and share your work with them.
In addition to sharing your photos through different friends and Instagram accounts it’s nice to reply to people that are commenting on your photos and to comment on other photos. Conversation is key.
5. Mind your words
Captions are a huge piece of the puzzle with Instagram. The photo may be the first thing a user sees but they are also looking to see what writing accompanies it. Practice variety in your captions and think about what might peak your viewers interest. Maybe it’s a quote, a play on words, a thoughtful story, or something simple. Find what works for you.
Chris Burkard is a self-taught photographer and artist, based in Central Coast California, whose work is layered by surf, outdoor, lifestyle and travel subjects. Burkard’s images are punctuated by energized landscapes and moments of bliss, by adventure seeking and the lifestyle that ensues, by movement and intuitive light-working capabilities. With ocean as his main muse, Burkard has consistently captured this subject in timeless and expansive photographic impressions, utilizing the tool of surfing to approach the ocean’s intricate personality and then extending out to include the human personalities that draw meaning from this same source. Searching for wild, remote destinations and offbeat landscapes, Burkard portrays the humble placement of the human in contrast to nature.